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27/03/2009 by Tim Dodd.
Usually, when a visitor is about to leave your sales page, you’d consider it as a lost opportunity. But there are some marketers who actually manage to take a winning position when it comes to these visitors through some excellent implementation of sound exit strategies.
Basically, exit strategies are contingency measures in the event that your visitors will say “no, this offer is not for me,” or “I’ll go check other options first.” The first group would be a hard sell, even with the employment of the exit strategies we will discuss, but you’d still get a fair shot of changing their mind which is more than what other marketers will get. The second group can easily be swayed to your advantage.
The heart of exit strategies will have to be Read the rest of this entry »
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