When you are building a list it is all about quality and not quantity.  Sure, you can send out a newsletter every day, but soon people are simply going to begin deleting your emails.  This is because they are being solicited everyday and they get tired of that very quickly.  What you accomplish by doing this is to create a list that is unresponsive and that is not how you are going to make any money.  Plus, you will eventually have a list with no emails on it!

The key is responsiveness.  It is much better to have a list that has 2,000 responsive customers than a list with 20,000 names and no responses.  Once you begin building your list, you will begin making sales if they are responsive and that will begin to earn you money on a weekly basis.  Now, you may be wondering how you are supposed to get these responsive people.  The answer is leads.  No lead is a bad lead, although several Internet marketing gurus will deny that.  They do agree, however, that the money is in the list.

Why Do You Need Leads?
You need leads to make money!  You need people on your list to buy your products!  Now, there are several different types of leads and we will explore those here.

Low Grade Leads.
These are leads that you purchase through a company.  You can pay $35 and receive 20,000 names.  Now, the chances of those emails being good and those people being interested in your services are pretty slim.  Also, even if you are spam compliant, you are probably going to get spam complaints on your emails.  What does this mean?  This means you need to avoid these companies the same way you avoid a can of spam.  They do nothing but spell trouble for your list. 
Now, there are good lead companies that you may consider.  You may get a few spam complaints, but nothing that is going to put you out of business.  Besides, if they’re not interested, you do provide them an out.  These companies get leads from running networks of free sites and classified sites.  In order to place free ads, they have to provide their email address.  These people are usually interested in some sort of product you have to sell if they are in your niche. 

Good Leads.
These are leads those that you can get through Free Ad Programs, Co-Opt Programs and Giveaway sites.  These are better than those that you get from companies because they have signed up through your squeeze page.  Usually, you offer some sort of free gift if they sign up.  The bad thing is that they usually unsubscribe from your list after they receive the free gift.  But, you will still usually retain some interested folk.

The Best Leads.
These leads are those that you receive through paid advertising websites.  You can use sites such as Google AdWords or Overture to obtain these leads.  They are targeted leads and they are usually in response to your advertisements, which means that there is some interest in your products there.  These are also the most expensive leads you will get because these services are not cheap and you will need to be prepared to invest in this type of advertising.  However, they are the best leads that you can get and worth their weight in gold. 

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About the Author:
This article was created by Tim Dodd, Head Trainer at 3dInternetMarketing.com. 3dInternetMarketing are fast building an excellent reputation showing online business owners where they can quickly & easily earn additional profits from their existing client base and how they can literally tap into an unending source of well qualified, eager to buy, new customers. To learn more visit [2] www.3dInternetMarketing.com today.

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