How To Optimize Your Website & Attract The Major Search Engines

There are basically two steps involved in on-page optimization for your individual web pages:
1) UNCOVER your keywords using special tools.
2) USE on-page optimization tactics to rank well for those keywords.

Here’s how you can do it…

1) UNCOVER Your Keywords.

Discovering what keywords your market uses to find you is actually fairly easy when you have the right tools. You can use a keyword took like WordTracker.com or use any other keyword tool that you prefer. If you’d like to look at the options, just search for “keyword tool” and you’ll find several options (both free and paid) in the search engines.

Once you’ve selected your tool, start entering some of the more common, broad keywords that describe your niche.

Example: You may enter words like “weight loss,” “dog training,” “learn to ski,” “play piano,” “tour Italy,” etc.

A good keyword tool will provide you with synonyms and other related words. Then it will create a list of words people in your niche are using to find your products and services – everything from the broad words like “lose weight” to long-tail words like, “how to lose weight over 40.”

What Is A “Long-Tail Keyword”?

A “long-tail keyword” is one that typically is composed of at least three or more words. Because it is a longer phrase, it tends to be searched less than a two-word phrase. However, there’s also usually less competition in the search engines for these words – meaning you have a good chance of ranking high for that phrase.
The keyword tool should give you a good estimate of how often each word is searched per day or per month, so that you can estimate your traffic if you rank high for that word.

Quick Tip: Many keyword tools also give you an idea of how much competition you have in that search engines for that particular word. If your tool doesn’t do that, simply plug your keyword into the top search engines (using quotes) and see how many other sites are indexed for that exact keyword.

Your goal is to find words that have a decent number of searches per day yet very little competition. While individually your long-tail keywords may not bring in much traffic, collectively they’ll add up to quite a bit of traffic.

Example: Ranking high for 50 words that each bring in ten visitors means you’ll have 500 visitors per day. Unless you’re a search engine optimization expert, you’ll find it easier to get 500 visitors per day that way as opposed to ranking well for one highly searched yet highly competitive word.

2) USE On-Page Optimization Tactics to Rank for Those Keywords.

Your next step involves sprinkling your keywords throughout the content on your pages, including using your keywords in your navigation menu and other links.

Here are two tips for creating content around keywords:

• CHOOSE two keyword phrases per page on your site: In other words, don’t try to optimize each page for multiple keywords. If you try to optimize for more than a couple, you likely won’t rank high for any of them.

• CREATE content around those keyword phrases: Your next step is to create articles and other content around your keywords. Use your keywords in your article title and in the body of your article.

However, don’t “stuff” your page with keywords, as the search engines may decide you’re trying to spam them and your page won’t rank high if at all.

Instead, use a keyword density rate of about 2% to 3%, meaning your keyword shows up two or three times for every 100 words of content.

While on-page optimization can help you get ranked for some of the less competitive keywords, it can only take you so far.

If you want to rank higher – even for more competitive keywords – you’ll need to use off-page optimization strategies too, which we’ll discuss in our next post.

Click Here To See 100 Even Better Ways To Make Your Website Sell Like Crazy!

About Us:
This tip is just a brief example of the extremely valuable, revenue generating information available within Giants Awakening’s ”101 Key Ways To Make Your Website Sell Like Crazy” workshop, at which website owners are taught how they can quickly & easily unlock additional profits from their existing client base and where they must go to tap into a never ending source of highly qualified, eager to buy, new customers. Visit www.WebMarketingSalesSecrets.com immediately for more excellent information right now.

Duplication Rights: You may copy and use all or part of this article for inclusion within any online or offline media on condition that you include the “About Us” paragraph in its entirety.

This entry was posted on 18/05/2009 at 10:00 am and is filed under Keywords, Niche, Internet Marketing, Growth Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

| Print