If ranking high for competitive keywords was as easy as optimizing your page for those keywords, anyone could rank high for nearly any keyword.

But those in charge of Google and the other search engines are smart.

They DON’T index and rank pages solely on the content that’s on that page. Instead, they look for “votes” from third-party sites. The more “votes” a site gets, and the more votes from high-quality sites, the easier it is for a site to rank high for their keywords.

So how does another site “vote” for your site?

Simple:

By giving your site a one-way incoming link.

You see, Google has devised a system called “Page Rank” (PR) that helps them determine how high to rank your page in their search engine.

The higher your Page Rank, the better your site will rank.

And generally, you increase your page rank by increasing the number of one-way incoming links… especially from sites with high PR.

In other words, all links (“votes”) are NOT equal. If you have links coming in a FFA (free for all) link farm that’s considered “spammy” by Google, that link won’t count much – and indeed, it could even hurt your standings in the search engines.

But get a lot of links coming in from related niche sites with high PR, and you’ll see your PR rise… and with it, your rankings for specific keywords.

The second part of getting an incoming link is that the anchor text – which are the words that create the actual link – should be your keywords.

Example: If you’re trying to rank for “losing weight after pregnancy,” then those four words should be the words your link partners use to link to your site.

How do you get one-way incoming links?

Here are a few places for you to start…

• SWAP links with other related niche sites.
Look for sites that cater to your niche and, preferably, have a high Page Rank. However, don’t ignore sites with low Page Rank. If they look like high-quality sites, some day they might have a high PR – in which case you’ll benefit.

Ideally you should get one-way incoming links in order to achieve the most benefit. Usually that means triangulating your sites if you (or your link partner) has more than one site.

Example: You link your Site A to your link partner’s Site B. Then you partner links his Site B to your Site C. That way all sites have one-way incoming links – and yet you and your link partner effectively swapped reciprocal links.

• SUBMIT your sites to relevant directories.
One way to get links back to your site is by submitting it to various directories. In particular you should pay attention to niche directories. So if you have a dog site, submit it to dog directories and search engines.

Of course you can submit it to other directories as well, including newsletter directories, blog directories (if you have a blog), forum directories (if you have a forum), local directories and the like.

• SEND articles to article directories.
This is such a great tactic – not only to get backlinks but also to get traffic – that we’ll be talking about it extensively in some upcoming posts.

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