Pay Per Click (PPC) search engine marketing is just what it says it is. However, rather than paying for your ads to be displayed, you only pay when someone clicks on your ad.

Note: The amount you pay per click depends on how much you bid per keyword. The higher you bid, the higher your ad appears in the results – and the more you pay each time someone clicks on your ad.

Google AdWords is perhaps the most well-known pay per click search engine, but Yahoo!, MSN and many smaller search engines also offer PPC ads. All of these PPC search engines basically work the same:

The user enters keywords and a list of organic search engine results appear. Alongside those organic results are sponsored ads – those are the PPC ads.

Here’s how to create a compelling ad that gets clicks in 3 steps:

1) CHOOSE good keywords.

If you did your keyword research in Day 10, then you already know what sorts of words your market uses to find you. Now you can take this list of keywords to the PPC search engines like AdWords, plug them in, and get an estimate of how much traffic you can get from these words and how much you’ll need to pay for this traffic.

If you’re just getting started with pay per click advertising, bid on the lower range of bids. That way you can test your ad, your landing page, and your autoresponder series (backend marketing) without spending a fortune.

Note: The more specific your keywords, the better quality of traffic you’ll have coming into your site!

Example: Someone who’s searching for “dog training” could be seeking out any number of topics such as house training, obedience training, hunting dog training, agility training, flyball training, guide dog training… and so on.

If your site teaches hunting dog training and you get people coming in looking for flyball training, you won’t have a high conversion rate.

To avoid this, simply bid on very specific keywords.

Example: Choose long-tail keywords that reflect your site such as “how to teach a duck retriever dog.”

2) CREATE “clickable” ads.

Your next step is create ads that get attention and get clicks.

That means you need to create headlines and short ads that promise benefits and, ideally, arouse curiosity.
As you create your ads remember that all copywriting rules apply.

But also remember this:

The purpose of your ad is to get clicks. Period.

You see, some ad writers believe that the purpose of your ad is to sell something to the prospect. But because an ad is only three lines long (one line for the headline and two for the ad itself), there simply isn’t enough room to properly sell anything to anybody.

Instead you should use your ad for these purposes:

• The headline is to get attention. Since you have something free to offer the reader (some freebie or solution to a problem via your newsletter), you may use the trigger word “free” in your headline.

But again, you don’t have to sell anything in your headline. Your headline’s sole purpose is to attract attention and get the person to read your short ad.

• The ad’s purpose is to elicit a click through. To do this, your ad should promise a benefit and arouse curiosity.

Here’s an example of a short ad that gets attention and gets clicks:

Lose Weight FREE!
Dieting and exercising suck.
Here’s a better way to burn fat!
[1] www.wakeupfeelinghealthy.com

The headline gets the attention of everyone seeking to lose weight, plus it promises something for free.

The second line is unusual in that it uses the word “suck.” Although words like that shouldn’t be overused, throwing them in from time to time can get attention and hold the reader’s interest.

Finally, the third line promises a benefit (“a better way to burn fat”), but it also arouses curiosity since it doesn’t tell the reader any more details. It leaves the reader thinking, “what’s a better way to lose weight than diet and exercise?”

And with a “click” the reader is sent to your landing page…

3) COMPEL the prospect to join your newsletter.

The final step in using pay per click ads to get traffic and newsletter subscribers is to create a landing page (squeeze page) that compels visitors to join your newsletter. And you’ll already be aware of how to do this from previous posts. If you need a refresher, just go back to [2] www.3dInternetMarketing.com and watch the FREE list building videos again.

Next time we’re going to on to an entirely different strategy, one that the content-lovers and writers will particularly enjoy (and indeed, profit from!) immensely…

[3] Click Here To See 100 Even Better Ways To Make Your Website Sell Like Crazy!

About Us:
This tip is just a brief example of the extremely valuable, revenue generating information available within Giants Awakening’s ”[4] 101 Key Ways To Make Your Website Sell Like Crazy” workshop, at which website owners are taught how they can quickly & easily unlock additional profits from their existing client base and where they must go to tap into a never ending source of highly qualified, eager to buy, new customers. Visit [5] www.WebMarketingSalesSecrets.com immediately for more excellent information right now.

Duplication Rights: You may copy and use all or part of this article for inclusion within any online or offline media on condition that you include the “About Us” paragraph in its entirety.