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How to Kick Start Your Viral Marketing Campaign

Posted By Tim Dodd On 05/07/2009 @ 10:00 am In Video, Lead Generation, Internet Marketing, Growth Tools | No Comments

If you create a video, report or other product that you hope will go viral, then you need to kick start it by initially getting it into as many of your prospects’ hands as possible.

To do otherwise means your efforts will start with a whimper rather than a bang.

Can a product go viral even if it’s not released using a carefully thought-out launch plan?

Of course. But the viral effect will be all the more greater – like a snowball rolling down a hill and gather speed and size – if you actually launch the video, report or other free product.

In short:

You need to market your viral product to get it in front of your audience!

Throughout this section, we’ll discuss specific tips and tactics for getting your product out to your prospects.

But first, let’s look at who needs to get their hands on your viral product immediately…

1. GET your viral product into your prospects’ hands.

This one is obvious – and this is the one we’ll talk about most in this section.

2. GIVE your viral product to your affiliates and joint venture partners.

This is the one that many marketers new to viral marketing overlook. The reason is because they assume that a product mainly goes viral because the prospects propel it forward. However, having affiliates and joint venture partners help you launch it gets it in front of more prospects… which kick starts the whole viral process.

Your action step for this day is easy.

All you have to do is draw up two lists:

On the first list, write down all the ways you can market your free viral product. In other words, you’re asking yourself where your target market hangs out – and how you can get in front of them.

Second, draw up a list of potential affiliates and joint venture marketing partners. If you’re not in regular contact with these people, then get in contact with them to start building a relationship. Otherwise, polish of your joint venture proposal letter in preparation for asking them to help you launch your viral product.

In the next few posts we’ll look at specific viral products and events you can use to build your list…

And you’ll quickly discover that, soon after putting this key tip into practice, your sales will immediately start to increase!

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